So, the apple ipad now is available in a handy, travel-sized seven inch tablet pc form. Yeah, that’s right. The world’s most famous 10″ tablet has finally downsized. But other than a permanent change, this move has really just doubled Apple’s market power.
Up until 2011/12, only two things blighted the iPad as a product:
1) They’re bloody expensive.
2) They’re bloody big.
The fact that Apple’s products are so costly is literally the only real point keeping them from replacing Microsoft as the world’s major PC maker. For a Mac user since around 2005, I’m biased in this estimation, but I genuinely consider that Apple products are safer, better designed and easier to use. On the other hand, you’ll have to sell both your kidneys, re-mortgage your home and put all the family gold on eBay just to look in their general direction. An inexpensive, reasonably priced Mac will be a dependable hit, but Apple aren’t budging on price. However, the release of Windows 8 as well as the ensuing price hike for well-matched tablets has rendered the iPad cheap by comparison, so this will likely yet prove to be the case.
Onto the 2nd blight, other than the cost, many of us choose a 7-Inch tablet because they’re simply easier to use on trains, generally weigh a lot less and are far easier in the hand. A 7-Inch tablet is a much more sensible choice than it’s nearest 10 inch equivalent in case you’re planning on commuting, or taking it on week off. Let’s face facts: a ten-Inch tablet won’t replace the desktop in the home, so travel is probably your primary use for a product that exists as a halfway house between a smart phone and a laptop. Potential customers put off by the iPad’s size and weight will be delighted with the new 7″ iPad, a device that loses almost nothing in the downsizing.
Now, with both the 7-Inch tablet and also the 10-Inch tablet available, Apple has both bases covered. This means that up to two times as many people can use the iPad (and that Apple can maintain an extremely high profile/launch timetable despite their last two foremost releases being only minor tweaks of previous tablet pc’s). Apple is definitely an in-demand brand plus they know that, to keep it that way, buyer satisfaction is key.
Besides, as the old adage goes: its not the scale, its whether you will get it out on the busy train that matters…